Cheetah Mobile Seeking to Develop Indonesia’s Smartphone Application Market
August 11, 2015|Press Release
Jakarta, August 11, 2015 – Cheetah Mobile (NYSE: CMCM), the leading developer of mission-critical mobile utility applications, today announced its plan to enter the Indonesian market, bringing its well-acclaimed products to the 58 million smartphone users in Indonesia (1). As the largest utility applications publisher on Google Play, Cheetah Mobile will be actively searching for local business partners, forming partnerships with mobile phone manufacturers, mobile network carrier, and application developers.
“Our ultimate goal is to create a safer, speedier, and simpler environment for smartphone users in Indonesia. Through our wide range of utility applications, including Clean Master, CM Security, CM Browser, Photo-Grid and Battery Doctor—just to name a few, we believe we are ready to help Indonesian users prepare for the next generation of Internet and mobile experience.” said Sheng Fu, CEO at Cheetah Mobile.
Cheetah Mobile’s flagship product, Clean Master, is the most downloaded mobile application in the Google Play Tools category globally by monthly downloads (2). As the leading phone performance optimizer application, Clean Master has four core functions: junk files cleaning, phone boost, antivirus, and app manager.
“Clean Master has been a popular utility application for users in Indonesia, and we wanted to officially introduce ourselves to Indonesia to further help local users improve their phone performance. It has approximately 443 million mobile monthly active users globally as of March 2015, and is rated 4.7 stars by over 24 million reviews on Google Play,” said Fu.
Cheetah Mobile is also the publisher of CM Security, a leading anti-virus, mobile security, and anti-theft application certified by AV-Test nine consecutive times. The application is the third most downloaded application in the Google Play Store Free Tools apps category in Indonesia. It provides multilayer protection to smartphones, scanning new apps, updates, file system, and websites to safeguard device’s security in real-time. It allows users to detect viruses, Trojans, malware, vulnerabilities, spyware, adware on Android mobile phones and tablets efficiently.
Cheetah Mobile recently opened its first branch office in Indonesia. Within the past one year, the company has secured partnerships with the top five OEMs (original equipment manufacturer) in Indonesia. In the second half of the year, the company will focus on engaging with the local mobile eco-system, including building relationship with local app developers and holding seminars in universities to talk about the trend of mobile Internet.
“As a global internet company, we plan on collaborating with local industries here in Indonesia to address the pressing issues related to mobile and Internet security, further energize the local start up community in Indonesia. Cheetah Mobile’s own start up story would be a good guidance for young entrepreneurs and we are looking at any opportunity for partnership and investment with companies and developers in Indonesia,” concludes Fu.
1. According to Emarketer’s research, “2 Billion Consumers Worldwide to Get Smart(phones) by 2016”, published on December 11, 2014
2. According to App Annie
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with approximately 443.6 million mobile monthly active users as of March 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 app in the Google Play Tools category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners. More information about Cheetah Mobile is available at https://www.cmcm.com/en-us/
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